This Cookie Policy describes the different types of cookies that may be applied by Binusu.com or
by third-party organizations on this website or on our mobile application. If you have questions
regarding this Cookie Policy, please contact
info@binusu.com.
1. What do we mean by "cookie"?
Cookies are small text files that are placed on your computer or mobile applications by websites that
you visit. They are widely used in order to make websites work, and also to provide organizations some
information on you and on your browsing activities.
Cookies have several functions, such as allowing you to navigate efficiently on a website or a mobile
application, remembering your choices and the goods and services you purchased. Thanks to cookies, we:
improve the knowledge we have of you and your interests;
offer you content specifically personalized for you (for example to remember the choice of language
you have made on our site, or to show you advertisements that are tailored to your needs and interest)
When we talk about "cookies" we are also talking about technologies similar to cookies, such as
scripts, web beacons, pixels, fingerprinting and redirects. Scripts (sometimes called tags) are
programs that run in your browser or mobile application and perform various actions, such as sending
information to our servers.
Cookies can be implemented by us and also by third-party organizations.
2. What data do we collect thanks to cookies?
Cookies allow us to collect personal data relating to you, and to transmit us technical information
about the devices you use, the clicks you make, and the content you view. We combine this information
with personal data that you have already provided us or that we have obtained from external sources
(see our Privacy Policy here).
The cookies we place on your terminal give us access to the following personal data relating to you:
Identifiers of the equipment you use (IP address of your computer, Android identifier, Apple
identifier, etc.);
Type of operating system used by your terminal (Microsoft Windows, Apple Os, Linux, Unix, etc.);
Type and version of the browser software used by your terminal (Microsoft Internet Explorer, Apple
Safari, Mozilla Firefox, Google Chrome, etc.);
Dates and times of connection to our services;
Address of the originating Internet page ("referrer");
Browsing data on our services, content viewed;
Information relating to your use of our sites and applications;
Information relating to the presence of cookies on your terminal, the time and date of viewing; a
page, and a description of the page where the web beacon is placed;
Information on whether or not you read emails that we send you, on the clicks you make on the links
contained in these emails.
3. Are cookies absolutely essential for our site / mobile application to function properly?
Yes and no. Some cookies are necessary for our site to function ("Essential Cookies"). However, for
others, your consent is collected before the cookies are implemented on your terminal.
Essential Cookies allow our website/mobile applications to function. Without them, your user
experience would be degraded. The Essential Cookies that we implement without your consent are the
following:
Cookies recording the choice you have expressed on the implementation of cookies;
Cookies used for authentication purposes and for ensuring the security of our authentication
mechanism;
Cookies used for personalization of our user interface (choice of language, or presentation of our
service), when such personalization is essential to provide you with our service;
Cookies allowing you to automatically login into your account, using identifiers or data that you have
previously entrusted to us;
Cookies allowing us to ensure that the display of our content is suitable for your device;
Cookies to remember your subscription to our newsletters.
4. Why do we use non-essential cookies?
These cookies, for which we collect your consent, are used to measure our audience, to present you
with personalized advertising, to tailor the content displayed on our website/application to your
preferences, and to allow you to share our website/mobile application content on social media
platforms. We use non-essential cookies for the following: Optimization of your navigation on our website and applications
Recording of information relating to a form that you have filled in on our site (registration or
access to your account) or to products, services or information that you have chosen on our site
(service subscribed, content viewed, purchase made, etc.);
A/B testing cookies, i.e. cookies allowing us to build traffic statistics and tests aimed at measuring
the relative performance of different versions of our website, detecting navigation problems on our
site or application, or even organize the content.
Management of our platforms and performance of internal technical operations as part of problem
solving, data analysis, tests, research, analysis, studies and surveys;
Cookies allowing us to improve the security measures of our website. Audience measurement and web analytics
Establishment of statistics and volumes of visits and use of the various elements making up our site
(sections and contents visited, routes) in order to improve the interest and ergonomics of our
services;
Calculation of the total number of advertisements displayed by us on our advertising spaces, ranking
and statistics;
Analysis of audiences based on the results of advertising campaigns;
Determination of interests and behaviors;
Improved customer / user knowledge for personalization purposes.
Sharing of your personal data on social media platforms
The use of social networks to interact with our sites and applications (in particular the “like"
buttons on Facebook, Twitter) allows you to share content of our website on social media platforms.
For example, if you are connected to the social network Facebook and you visit a page of our site,
Facebook is likely to collect this information. Likewise, if you consult an article on our website and
click on the "tweet" button, Twitter will collect this information. We therefore invite you to consult
the privacy policies of any such social networks to learn about the collections and processing they
carry out on your data.
5. Do we use third-parties’ cookies?
Yes. Some cookies are set by our service providers who help us achieve our goals (for example Google
Tag Manager sets a cookie to help us measure our audience).
6. How do we collect your consent?
You will be prompted to take a clear, affirmative action so that we can ensure that you agree with the
processing of your personal data. This action may, for example, take the form of a checkbox in your
online tool. Before obtaining your consent, we will systematically inform you of the names of the
organizations implementing the cookies, the consequences of your consent or refusal to consent, the
purposes of the processing, and your right to withdraw your consent. You can choose to consent to
certain uses that we or our partners will make of your data and to refuse others.
7. What if I change my mind?
You can withdraw your consent at any time and easily. All you need to do is to send us an email at info@binusu.com. If you refuse to give
us your consent for non-essential cookies, or decide to withdraw it, you will not suffer any negative
consequences and will be able to continue to use the rest of our service normally.